IICOMBINED Unveils HAUS NOWHERE SEOUL: A Revolutionary Retail Experience

HAUS NOWHERE SEOUL, the new headquarters and experimental retail venture from IICOMBINED, the creative force behind GENTLE MONSTER, has officially opened its doors. This innovative space, spanning three floors, aims to redefine the conventional retail experience by offering a concept of \"a space found nowhere,\" where fashion, beauty, and art converge.

The multi-level establishment showcases a diverse portfolio of IICOMBINED's brands, each contributing to the unique atmosphere. TAMBURINS, a fragrance brand, presents its latest \"Sunshine\" collection, inviting guests to engage with it through an interactive AI Twin Look photo experience. ATiiSSU, known for its headwear, introduces its new Tracker Collection, while Nuflaat blurs the lines between functional objects and artistic fashion pieces with its tableware. Culinary art also finds its place with NUDAKE TEAHOUSE, offering a curated selection of scented teas and delectable desserts. Adding another dimension to the experience is Max Siedentopf's thought-provoking art installation, More Is More, which transforms a room into a dynamic, breathing landscape using black plastic bags and a hyperrealistic animatronic figure.

This pioneering space located at Ttukseom-ro, 433, South Korea, stands as a testament to IICOMBINED's commitment to pushing boundaries and creating a holistic, immersive environment for its visitors. By blending retail with interactive art and unique brand experiences, HAUS NOWHERE SEOUL emerges as a groundbreaking destination in the heart of the city.